Marketing Strategy

This article is inspired by key lessons from The 1-Page Marketing Plan by Allan Dib — a practical guide that helps small business owners move away from random acts of marketing and build focused, profitable strategies. One of the…

(Inspired by the book “The 1-Page Marketing Plan” by Allan Dib) Every great business starts with one simple but powerful question —“Who exactly am I selling to?” In his bestselling book The 1-Page Marketing Plan, Allan Dib makes it…

If you’ve ever felt like your marketing doesn’t seem to “stick,” even though your product is great — you’re not alone. Many small business owners and entrepreneurs struggle because they haven’t clearly identified who their ideal…